The Thinking Upgrade
The quality of your future depends on the quality of your thinking.
This is where you come to build and strengthen it. A place for people who want to be the best possible thinkers and action takers, and to do it alongside others who want the same.
Our vision
A fairer, more prosperous, joyful and sustainable future for people and the planet.
Our purpose
To support people to live the fullest and most impactful lives by empowering them to be the best possible leaders they can be.
Our thinking shapes our conversations, our conversations shape our decisions, and our decisions become the actions that build the future. So the first move in becoming the best possible leader is becoming the best possible thinker and action taker. That is where we are starting: The Thinking Upgrade.
Building and strengthening thinking on your own, with others and AI. Get stronger in all three and everything downstream gets stronger: your conversations, your decisions, and the actions that shape your future.
Explore our manifestoThe Thinking Squad
Expert guides, matched to how you want to grow
The Thinking Squad is our curated group of expert guides. Psychologists, coaches, subject-matter experts and specialists, each with deep expertise in one part of how people think, decide and act. We match the right guide to what you need, and where it helps, they work together. For individuals, groups and teams.
Better thinking, better conversations, better decisions, better action.
Strengthening your thinking with 10 enablers
Through The Thinking Upgrade, we want to help people turn concern about the future into the capacity and commitment to improve it.
Our ten interconnected enablers provide a practical framework: helping us care enough to engage, create time for what matters, understand ourselves, think better together, imagine a better future and take action to build it.
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Care and Be Willing
Care about the future. Be willing to help shape it.Read moreCloseIt starts with what matters to you, and what you're prepared to contribute, question and change your mind about.
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Make Time for What Matters
Create space for the thinking and action the future needs.Read moreCloseLook at what you could stop, simplify, share or hand to AI. Then decide deliberately how to use the time you free up.
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Know Yourself
Understand the person you bring to every situation.Read moreCloseYour beliefs, values, emotions, habits and experiences shape what you notice, and how your impact lands compared with what you intended.
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Know Your Thinking Profile and Strengthen Your Thinking
Understand how you think. Expand what you can do with it.Read moreCloseYour profile is a starting point for growth. From there, practise questioning assumptions, weighing evidence and seeing connections.
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Create the Conditions for High-Quality Thinking and Conversations
Help people do their best thinking together.Read moreClosePsychological safety, trust, curiosity and constructive challenge open thinking up. Interruption, distraction and pressure to agree close it down.
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Become an Even Better Thinking Partner
Help others think further than they could alone.Read moreCloseListen closely, ask useful questions, challenge with care, and notice when your own assumptions are getting in the way.
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Imagine and Design a Brighter Future
Make the future we want clear enough to work towards.Read moreCloseWhat would better actually look like, and for whom? Picture success, wellbeing and positive impact together, trade-offs included.
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Create Strategies and Plans
Turn a desired future into choices and a credible route forward.Read moreCloseKnow your starting point, choose your priorities, decide what to leave aside, and be honest about your assumptions.
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Build the Future Through Impactful Action
Make a meaningful difference through what you do.Read moreCloseWhat you create, buy, support and stand up for all count. So does noticing when good intentions produce unwelcome consequences.
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Measure Progress, Learn and Adapt
Find out what is improving, and change what needs to change.Read moreCloseActivity isn't the same as progress. Look at results, listen to those affected, and decide what to continue, change or stop.
Each enabler strengthens the others. Caring gives you a reason to make time. Knowing yourself shows where your thinking needs to grow. Action gives you experience, and reviewing it helps you improve. Start wherever your need is greatest.
The Ultimate Thinking Guide
Become the best possible thinker, decision maker and action taker.
A practical guide to what thinking is, how it works, what shapes it, and how to improve it. It draws on cognitive psychology, neuroscience, decision and learning science, and AI research, and runs one chain through all of it: thinking, conversations, decisions, actions. Work through it on your own, or bring it to your team.
Be the first to hearWhere is your thinking strong, and where can it be strengthened?
Six questions. Two minutes. A quick read on where to focus first.
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The Thinking Marketplace. Coming soon.
There is more written about thinking than anyone could ever read. The Marketplace is the shelf we curate for you: the books, podcasts, courses and videos we believe make a difference, organised by the six areas above.
Curated resources, every one verified, each with a reason it earns its place.
The community. Coming soon.
This will grow into a members' community: ways to build and strengthen your thinking, and the decisions and actions that follow, alongside people you can work with directly. In an AI world, human connection and community matter more than ever.
Start with your thinking.
If you are curious about how we could support you, your team or your family, get in touch.
Get started
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